The official launch of Reebok's newest lifestyle footwear, The Float Ride.  Editors were invited to the Reebok Flagship store to preview the new sneaker design, only to be surprised with a mini-fashion marathon throughout NYC. Participants took part in a Fashion Quick Fire Challenge and asked to pull together Lifestyle looks.  The winner was announced at the "Finish Line" where guests enjoyed cocktails and infrared sauna treatments at 11 Howard.

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Interiors
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Graphic Design

Agency: FourNine Event Design